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PT Kita Jago Digital - Funnel System

Context

An online consumer products business with several health products, but the marketing and operations flow was not yet structured.

My Role

Head of Operations designing the marketing system and funnel handoff.

Strategy Executed
  • Multi-platform paid ads
  • Landing page -> WhatsApp acquisition funnel with CS handoff
  • CRM retention workflow
  • Cleanup of funnel structure from acquisition through retention
  • SOP design across marketing, CS, and operations
Tracking Setup
  • Meta Ads conversion tracking
  • Funnel-level measurement for acquisition and retention
  • Internal dashboard for performance monitoring
  • Handoff bottleneck tracking from landing page -> CS -> closing
Business Impact
IDR 0 M/mo
Scaled Revenue
0 Mo
Time to Milestone
  • Scaled revenue from 0 -> IDR 40 million/month in 3 months
  • Structured SOPs for marketing, acquisition CS, and retention teams
  • More consistent team performance monitoring through an internal dashboard