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Santi Living - Growth from Zero

Context

A new mattress rental business started from scratch for temporary accommodation demand.

My Role

Founder handling growth strategy, marketing execution, and system development.

Strategy Executed
  • Meta Ads as the first channel for fast demand validation
  • Direct-response landing page to speed up conversion to chat
  • Funnel Ads -> Landing Page -> WhatsApp -> Closing
  • Early retention loop to encourage repeat customers
Tracking Setup
  • Meta Pixel
  • Google Analytics
  • Microsoft Clarity behavior tracking
  • Funnel attribution across lead and purchase stages
  • Daily PMF signal monitoring from repeat orders and referrals
Business Impact
IDR 0 M
Month 1 Revenue
0
Repeat Customers
  • 0 -> IDR 4 million revenue in the first month
  • 14 repeat customers in the early phase
  • Validated early demand through repeat orders