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Santi Mebel Jogja - Paid Acquisition Growth

Context

A local furniture retailer with offline and online sales, but without a systematic digital acquisition channel.

My Role

Performance marketing lead for acquisition system design, conversion tracking, and funnel optimization.

Strategy Executed
  • Meta Ads for demand generation
  • Google Ads for high-intent search traffic
  • Landing page optimization to improve intent-to-chat conversion
  • WhatsApp-based closing process with clearer handoff flow
  • Campaign structure based on objectives, not simple boosting
Tracking Setup
  • Meta Pixel conversion tracking
  • Google Analytics event tracking
  • Funnel tracking from ad click -> landing page -> WhatsApp lead -> purchase
  • Behavior analysis with Microsoft Clarity
  • Attribution review to make conversion sources more reliable
Business Impact
IDR 0 B+
Additional Revenue
0 Mo
Channel Consistency
  • ~IDR 1 billion additional revenue in 1 year
  • Paid acquisition became a consistent acquisition channel
  • Funnel visibility improved through detailed tracking